Marketo 101 - On Demand:

Practical Marketo Training for RevOps & Marketing Ops

Learn the fundamentals of Marketo at your own pace, building a strong foundation in programs, campaigns, and automation so you can confidently execute and optimize everyday marketing initiatives.

Marketo Course Content

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Marketo 101 (On-Demand)

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Who is this for?

  • Marketing Operations professionals
  • Revenue Operations teams
  • Demand Gen & Lifecycle marketers
  • Anyone new to, or self-taught in, Marketo

No advanced Marketo experience required.

What you’ll learn

  • How Marketo is structured (programs, 
channels, assets)
  • Best practices for building emails, forms, 
and landing pages
  • How smart campaigns actually work
  • Common mistakes — and how to avoid them
  • How to set up Marketo for scale and reporting

Instructor

Chelsea Larson Head of Rev Ops, Sponge IO


Chelsea has 14 years of experience in marketing ops and deliverability. 
Previous Companies: ID.me, BluVector, Hobsons

Why Sponge University?

Built from real client work.

Every course is grounded in systems and processes we implement for real B2B teams.

Focused on getting things done.

You’ll leave with templates, examples, and clear next steps — not just theory.

Designed for how teams actually operate.

Everything reflects real tools, real constraints, and real growth goals.

You'll walk away with clear understanding, practical tools, and confidence to apply what you learn.

Questions? Need assistance? Email us at hello@sponge.io

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