Move beyond random acts of marketing.

Sponge is a boutique marketing operations agency. We help you design smarter processes, elevate your team, get more from your tech stack, and move from chaos to predictable revenue.

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What We Do

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Build Trust

We facilitate the hard conversations between Sales and Marketing, so you can share goals, carve out roles and responsibilities, and work from the same playbook.

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Solve Tough Problems

Get out of maintenance mode. We tackle weekly sprints for your grittiest and most confounding automation problems, so everything *finally* works.

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Prove Marketing’s Contribution

We build the KPIs, reports, dashboards, and custom attribution models that durably demonstrate your campaign's (and team's) contribution.

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Drive Pipeline

Whether it’s nurture programs, webinars, emails, BDRs scripts, or landing pages, Sponge builds lean demand gen campaign strategies that consistently deliver revenue.

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Remodel Your Tech Stack

We implement, integrate, and optimize sophisticated martech tools, so you can automate complex processes and focus on growing.

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Work Every Lead

Stop ghosting leads. We’ve developed a methodology to track leads through your funnel (and see how quickly Sales works them).

Trusted by growing businesses big and small.

From the Blog

Is Bizible… Worth It?

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Rethinking the ABM Sales Funnel

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The Pandemic Was Actually Good for Our Work Culture

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Debating: Salesforce Leads vs Contacts

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How to: Warm Up an IP

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Inspo: Our Favorite Salesforce Dashboards

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Innovative and experienced

Sponge is a boutique marketing operations agency with 110+ years of experience. We help companies consistently generate millions in revenue. Our innovative (but proven) strategies will elevate your team and get the best out of your tech stack.

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Jessica Sprinkel

Headshot of Allison Isett

Allison Isett

Headshot of Todd Sprinkel

Todd Sprinkel

Solution Architect
Headshot of Shelby Dawirs

Shelby Dawirs

Head of Demand Gen
Headshot of Carly Grudzien

Carly Grudzien

Manager, Campaign Ops
John Desfosses

John Desfosses

Manager, Revenue Ops
Mina Sharif

Mina Sharif

Manager, Marketing Ops
Sponge | Marketing Operations

Get a System Audit

Whether you inherited a new instance or just want a second opinion, we'll dive in and benchmark your tech stack.

Sponge | Marketing Operations

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