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4 Tips: How to Organize Landing Pages in Marketo

Marketo landing pages can live in Design Studio or Marketing Activities. After working in dozens of client instances, these are my recommendations to organize Marketo landing pages and their templates. >> Related: 7 Tips for …

Email Marketing

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How to Integrate Unbounce Forms with Marketo

Comparing Marketo versus Oracle Eloqua

Email Marketing

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How to Associate Munchkin Activity with a Non-Marketo Form Using FlowBoost

Client Projects

Google Analytics Settings Screenshot

How to Attribute Traffic from SalesLoft (Because Reps Def Aren’t Using UTMs)

logos of Marketo, Unbounce, Hubspot and Leadpages

Comparing Marketo, Unbounce, HubSpot, Knak and Leadpages

Content Marketing

Template: How to Audit your Google Analytics Account

Template: How to Set Up Google Analytics Goals that Mean Something

Playbook: A Smarter Google Analytics Strategy

How to Improve Your Email Sender Reputation and Deliverability

Email Marketing

Checklist: How to Test and QA an Email

Email Marketing

What the %$#! is SFDC Lead Source vs. Lead Source Detail vs. Campaign Source?