Accelerate Your Pipeline

Fractional marketing ops, sales ops, and demand gen support for B2B growth companies

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Marketing Operations

  • Check Icon Fractional system administration and campaign operations support
  • Check Icon Implement new tools and optimize your existing tech stack
  • Check Icon Scalable automation, workflow architecture and AI prompt engineering
  • Check Icon Pipeline measurement, attribution, and performance reporting
  • Check Icon Speed-to-lead benchmarking, optimization, and automation
3 min read

Inspo: Marketing Ops Salesforce Dashboard

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8 min read

8 Lead Management Process Samples

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8 min read

Benchmarks for B2B Funnel Conversion Rates

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Demand Generation

  • Check Icon Fractional Director of Marketing support to manage teams
  • Check Icon ABM and demand generation strategy, execution, and content development
  • Check Icon Scalable nurture programs, webinars, email campaigns, and BDR playbooks
  • Check Icon Marketing audits, benchmarking, and performance optimization
  • Check Icon Rapid website design and CRO optimization
2 min read

[Template] How to Plan and Launch a Marketing Campaign

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5 min read

[Template] How to Use a Marketing Demand Gen Plan

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5 min read

8 Best practices for nurture email campaigns

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Revenue Operations

  • Check Icon Fractional system administration & sales operations support
  • Check Icon CRM optimization and workflow redesign across teams
  • Check Icon Data hygiene, deduplication, and governance automation
  • Check Icon Automated lead routing, SLAs, and lifecycle management
  • Check Icon Lead lifecycle dashboards and custom reporting
8 min read

How to Re-run Salesforce Lead Assignment Rules: Flows & Apex

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5 min read

How to Dynamically Require Fields Using Salesforce Dynamic Forms

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5 min read

How to Structure Salesforce Campaigns for Attribution

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Why Teams Choose Sponge

Fast, Measurable Results

  • Check Icon We’ve worked in-house at high-growth B2B software companies.
  • Check Icon We know the pressure to deliver pipeline updates, board reports, and revenue visibility.
  • Check Icon We drive quick wins in demand generation, email marketing, and lead-to-revenue strategy to move initiatives from planning to launch fast.

Technical Expertise You Can Trust

  • Check Icon Our team is certified in dozens of marketing and sales tools, including CRM, marketing automation, and analytics platforms.
  • Check Icon We handle platform migrations, tech debt cleanup, and automated reporting while building scalable systems for growth.
  • Check Icon From fractional RevOps support to advanced automation, we solve technical challenges other teams can’t.

Seamless Team Integration

  • Check Icon We embed directly in your team—joining meetings, collaborating in 
real time, and filling in when needed.
  • Check Icon We deliver scalable solutions in marketing ops, RevOps, and 
demand generation that last beyond the project.
  • Check Icon Proactive and hands-on, we keep every initiative moving—from strategy to execution to measurable results.

Trusted by growing businesses big and small.