We are experts in:
What We Do
We facilitate the hard conversations between Sales and Marketing, so you can share goals, carve out roles and responsibilities, and work from the same playbook.
Solve Tough Problems
Get out of maintenance mode. We tackle weekly sprints for your grittiest and most confounding automation problems, so everything *finally* works.
Prove Marketing’s Contribution
We build the KPIs, reports, dashboards, and custom attribution models that durably demonstrate your campaign's (and team's) contribution.
Whether it’s nurture programs, webinars, emails, BDRs scripts, or landing pages, Sponge builds lean demand gen campaign strategies that consistently deliver revenue.
Remodel Your Tech Stack
We implement, integrate, and optimize sophisticated martech tools, so you can automate complex processes and focus on growing.
Work Every Lead
Stop ghosting leads. We’ve developed a methodology to track leads through your funnel (and see how quickly Sales works them).
Trusted by growing businesses big and small.
"Sponge advanced our marketing operations more in 3 months than we accomplished on our own over many years."
"I inherited a tech stack where none of the tools talked to each other – the cleanup was overwhelming. Sponge helped me clean our data, build reports, and implement an attribution model. I've worked with Sponge a few times and I completely trust them."
"Sponge is the extra set of hands on our marketing team. They can scale marketing activities that would take us months to develop in a matter of weeks. I highly recommend them."
"Within a month or so, we knew this was a 'forever' relationship, not just because there's so much to do, but because Sponge is our marketing ops team. We now have better dashboards, greater visibility into our programs, and everything finally works."
"With Sponge's custom Salesforce Funnel Dashboard, I save countless hours every month trying to see which specific campaigns drove MQLs and Opps, or how quickly contacts moved from stage to stage. Now I know which campaigns drive opps with one click."
"Sponge solved our most complex challenges, including a customer preference center and solution-specific lead scoring. If I ever need martech help again, Sponge will be my first call."
"Sponge is amazing. They gave our growth initiatives immediate scale, capacity, sophistication, creativity, and impact. I couldn’t imagine a more thoughtful agency."
"Sponge is super responsive, identified issues our technical team missed, and they're great to work with. I'd hire them any day of the week."
"I've worked with Sponge across three companies, in both sales ops and marketing. When I take on a new integration or process, their experience and expertise help us reach our goals. And they're responsive, reliable, and fun to work with."
"Sponge is our go-to partner for MAP architecture and integrations. They can tackle any challenge we throw them, and they always meet their deadlines."
"During our rapid Marketo implementation, Sponge helped ensure our early automation choices would continue scaling, and we were able to run our first campaign within 6 weeks."
"Our landing pages were holding us back. Sponge implemented progressive profiling, integrated video, created tokens to personalize content, and routed personas into specific nurture streams. The result was beautiful and functional."
"Bringing on Sponge is the best investment I’ve made. They are leading our automation evolution through their practical knowledge, responsiveness, and ability to seamlessly integrate with my team and our platforms."
From the Blog
Innovative and experienced
Sponge is a boutique marketing operations agency with 70+ years of experience. We help companies consistently generate millions in revenue. Our innovative (but proven) strategies will elevate your team and get the best out of your tech stack.