Move beyond random acts of marketing
Fractional marketing operations, sales operations, and demand generation support
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Trusted by high-growth marketing & sales teams
Broken Processes to High-Speed Revenue Operations
Applitools had a lead funnel held together by workarounds. Order-of-operations issues meant enrichment, scoring, and routing were happening out of sequence, reporting was untrustworthy, and their legacy Marketo instance was overloaded with technical debt.
Sponge rebuilt the foundation from the ground up. We architected a clean, scalable Marketo instance, implemented RingLead to eliminate routing bottlenecks, and standardized programs so the system actually worked for the team instead of against them. Then we built a structured funnel object in Salesforce and put SLAs in place to ensure faster handoffs, clearer accountability, and stronger sales alignment.
The impact was immediate: faster, more accurate routing, decision-ready reporting, simplified scoring updates, and a major boost in speed-to-lead. Fewer systems. Less manual work. A RevOps engine built to scale — not break.
Improved routing and handoffs across marketing and sales
Clean data and standardized funnel tracking
Reduced technical debt and manual work
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Benefits of Working with Sponge
We’ve Seen it All
We step into complex environments and deliver results—fast. Restructuring your account hierarchies? Revamping your lead lifecycle stages? Migrating, consolidating, or implementing new systems? We’ll show you how best-in-class companies are doing it, and tailor solutions to fit your business.
Technical and Strategic
We’re verified experts in dozens of martech tools, including Marketo, HubSpot, Salesforce, Ringlead, and more. From fractional ops support to advanced automation, we feel confident tackling any technical challenge. We push back when necessary (no order takers here!) to ensure you have scalable and maintainable systems that work.
An Extension of Your Team
We’re flexible to take on lots of different projects, big and small. Whatever we’re working on together, we like to embed directly with your team—joining meetings, chatting via Slack, and keeping projects moving.
