Your Marketing and Sales Technology Partner

Funnel Alignment. Check. Seamless Integrations. Check. Automated Systems. Check. MarTech Special Ops On-Call. Check.

Get Started Arrow Icon

We are certified in:

What We Do

Martech Optimization Icon

MarTech Integration & Optimization

Unleash the full power of your marketing tech stack. We implement, integrate, and optimize your favorite automation tools so you can escape the backlog.

Data Profiling Icon

Automated Campaign Attribution

The more sophisticated your marketing, the harder it is to attribute what’s working. We implement custom attribution models to understand which channels and campaigns drive revenue.

Salesforce Admin Icon

Salesforce Development

Salesforce is the system of record for most companies. We help you use Salesforce strategically to automate the lead management process and give you the visibility you need.

Interim Marketing Icon

Demand Generation

Whether it’s nurture programs, webinars, emails, events, or landing pages, Sponge builds demand gen campaign strategies that drives revenue.

Funnel Data Icon

Lead Scoring and Lifecycle

Stop banging your head against the wall in Excel. We’ve developed a methodology to track leads through your funnel (and see how quickly Sales works them).

Training & Workshops Icon

Reporting

Struggling with the quarterly board slides? We help you demonstrate your contribution to revenue with Marketing and Sales dashboards.

Sponge helps you prove Marketing’s contribution to pipeline and revenue.

From the Blog

sample code of marketo preference center

A Marketo Preference Center Was the Coolest Thing Sponge Built in 2019

See More Tutorials
workflow for a custom Salesforce Funnel History Object

Using Salesforce Custom Objects to Track Funnel History

Read the Blog
cover image for re-running lead assignments in salesforce with process builder and apex

How to Re-run Salesforce Lead Assignment Rules: Process Builder & Apex

Read the Blog

With Sponge, you’re in good hands.

Our team has over 45 years of combined experience in marketing and sales operations. We’ve stood up marketing automation platforms, handled complex data migrations, experimented with different approaches, learned from our mistakes, and built a knowledge base to help you move fast and avoid common pitfalls.

Headshot of Jess Sprinkel

Jessica Sprinkel

CEO
Headshot of Allison Isett

Allison Isett

COO
Headshot of Todd Sprinkel

Todd Sprinkel

Solutions Architect
Headshot of Shelby Dawirs

Shelby Dawirs

Marketing Consultant
Headshot of Carly Grudzien

Carly Grudzien

Marketing Specialist
Sponge | Automating Marketing and Sales Operations

Get a Free System Audit Today!

Whether you inherited a new instance or just want a second opinion, we'll dive in and benchmark your setup.

Sponge | Automating Marketing and Sales Operations

Download Resource

Use this form to recieve your free resource in your inbox today!