Move beyond random acts of marketing.

Sponge is a team of marketing and operations analysts. We help you design smarter processes, get more from your tech stack, and move from chaos to predictable revenue.

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We are experts in:

What We Do

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Build Trust

We facilitate the hard conversations between Sales and Marketing, so you can share goals, carve out roles and responsibilities, and work from the same playbook.

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Solve Tough Problems

Get out of maintenance mode. We tackle weekly sprints for your grittiest and most confounding automation problems, so everything *finally* works.

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Prove Marketing’s Contribution

We build the KPIs, reports, dashboards, and custom attribution models that durably demonstrate your campaign's (and team's) contribution.

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Drive Pipeline

Whether it’s nurture programs, webinars, emails, BDRs scripts, or landing pages, Sponge builds lean demand gen campaign strategies that consistently deliver revenue.

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Remodel Your Tech Stack

We implement, integrate, and optimize sophisticated martech tools, so you can automate complex processes and focus on growing.

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Work Every Lead

Stop ghosting leads. We’ve developed a methodology to track leads through your funnel (and see how quickly Sales works them).

Trusted by growing businesses big and small.

From the Blog

How to: Build a Content Marketing Plan

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How to: Track and Convert Free Trials and Free Download Users

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How to: Write a Marketing Campaign Brief

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3 Ways to Implement a Marketing Attribution Model

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table comparing pros and cons of 5 marketing attribution models

How to: Pick a Marketing Attribution Model

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How to: Build a Marketo Preference Center

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Innovative and experienced

Sponge is a boutique agency with 70+ years of experience in marketing and business operations. We help companies consistently generate millions in revenue. Our innovative (but proven) strategies will elevate your team and get the best out of your tech stack.

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Jessica Sprinkel

Headshot of Allison Isett

Allison Isett

Headshot of Todd Sprinkel

Todd Sprinkel

Solutions Architect
Headshot of Shelby Dawirs

Shelby Dawirs

Marketing Analyst
Headshot of Carly Grudzien

Carly Grudzien

Marketing Analyst
John Desfosses

John Desfosses

Marketing Analyst
Mina Sharif

Mina Sharif

Marketing Analyst
Sponge | Marketing and Operations Analysts

Get a System Audit

Whether you inherited a new instance or just want a second opinion, we'll dive in and benchmark your tech stack.

Sponge | Marketing and Operations Analysts

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