Implement. Optimize. Scale.

Sponge is a team of marketing and sales ops experts. We help you move beyond random acts of marketing.

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What We Do

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MarTech Integration & Optimization

Unleash the full power of your marketing tech stack. We implement, integrate, and optimize your favorite automation tools so you can escape the backlog.

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Automated Campaign Attribution

The more sophisticated your marketing, the harder it is to attribute what’s working. We implement custom attribution models to understand which channels and campaigns drive revenue.

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Salesforce Development

Salesforce is the system of record for most companies. We help you use Salesforce strategically to automate the lead management process and give you the visibility you need.

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Demand Generation

Whether it’s nurture programs, webinars, emails, events, or landing pages, Sponge builds demand gen campaign strategies that drives revenue.

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Lead Scoring and Lifecycle

Stop banging your head against the wall in Excel. We’ve developed a methodology to track leads through your funnel (and see how quickly Sales works them).

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Struggling with the quarterly board slides? We help you demonstrate your contribution to revenue with Marketing and Sales dashboards.

Your tech stack never looked so good. With Sponge you’ll move beyond random acts of marketing.

From the Blog

Are we working from home or living at work?

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How to Assess Your Marketing Maturity (and Then Evolve It)

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Common Lead Scoring Mistakes with Big Consequences

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A Multi-Segment Marketo Engagement Program to Brag About

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[template] How to Create a Better Lead Scoring Model

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7 tips for creating landing pages in marketo

7 Tips for Creating Landing Pages in Marketo

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With Sponge, you’re in good hands.

Our team has over 50 years of combined experience in marketing and sales operations. We’ve stood up marketing automation platforms, handled complex data migrations, experimented with different approaches, learned from our mistakes, and built a knowledge base to help you move fast and avoid common pitfalls.

Headshot of Jess Sprinkel

Jessica Sprinkel

Headshot of Allison Isett

Allison Isett

Headshot of Todd Sprinkel

Todd Sprinkel

Solutions Architect
Headshot of Shelby Dawirs

Shelby Dawirs

Marketing Consultant
Headshot of Carly Grudzien

Carly Grudzien

Marketing Specialist
Sponge | Marketing and Sales Ops Consultants

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Sponge | Marketing and Sales Ops Consultants

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