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What We Do
MarTech Integration & Optimization
Unleash the full power of your marketing tech stack. We implement, integrate, and optimize your favorite automation tools so you can escape the backlog.
Automated Campaign Attribution
The more sophisticated your marketing, the harder it is to attribute what’s working. We implement custom attribution models to understand which channels and campaigns drive revenue.
Salesforce is the system of record for most companies. We help you use Salesforce strategically to automate the lead management process and give you the visibility you need.
Whether it’s nurture programs, webinars, emails, events, or landing pages, Sponge builds demand gen campaign strategies that drives revenue.
Lead Scoring and Lifecycle
Stop banging your head against the wall in Excel. We’ve developed a methodology to track leads through your funnel (and see how quickly Sales works them).
Struggling with the quarterly board slides? We help you demonstrate your contribution to revenue with Marketing and Sales dashboards.
Your tech stack never looked so good. With Sponge you’ll move beyond random acts of marketing.
"Sponge got us out of a bind when our Pardot migration failed with another agency. We were able to migrate two different platforms into a new Pardot instance - all integrated with Salesforce and ready to launch campaigns - in just under a month! Would recommend 100%."
"Working with Sponge has been fantastic -- from cleaning up our Marketo instance, to setting up program templates and helping us benchmark our marketing ops capabilities, it's been great to leverage their expertise. We’re looking forward to doing a workshop to improve our sales & marketing processes next month."
"It was amazing working with Sponge. They were the extra set of hands on our marketing team. They could scale marketing activities that would have taken us months to develop in a matter of weeks. I highly recommend them."
"Sponge trained us on the intricacies of Pardot -- we started using it on a daily basis. The overall experience was great. They were proactive and flexible."
"Sponge helped us get a grasp on our "mature" Marketo instance. Within a month or so, we knew this was our "forever" relationship, not just because there's so much to do, but because Sponge is our marketing ops team. We now have better dashboards, greater visibility into our programs, and everything finally works."
"We've had a lot of turnover on our team, and Sponge got everyone up to speed on how to use Pardot. They're super responsive, identified issues our technical team missed, and they're great to work with. I'd hire them any day of the week."
"I couldn’t have asked for a better team to work with! Sponge provided great solutions when optimizing and scrubbing our 5+ year old Marketo instance and implemented best practices where they were needed. Would highly recommend working with Sponge for all of your martech needs."
"Our current landing pages lacked functionality to support video and content personalization by persona, and required a manual lift to build. We also needed to implement progressive profiling to route personas into applicable nurture streams. The Sponge team created a beautiful landing page design that was both on-brand and functional. The responsive pages were exactly what we needed to help scale our 1:1 ABM programs. We look forward to working with the team in the future."
"I inherited a tech stack that wasn't fully implemented and none of the tools talked to each other. The cleanup was overwhelming, but Sponge helped me get a gameplan together, facilitate important conversations between sales and marketing to optimize our process, clean our data, build reports, and implement an attribution model. I've worked with Sponge a few times now--I completely trust them."
From the Blog
With Sponge, you’re in good hands.
Our team has over 45 years of combined experience in marketing and sales operations. We’ve stood up marketing automation platforms, handled complex data migrations, experimented with different approaches, learned from our mistakes, and built a knowledge base to help you move fast and avoid common pitfalls.