Your Marketing and Sales Technology Partner

Funnel Alignment. Check. Seamless Integrations. Check. Automated Systems. Check. MarTech Special Ops On-Call. Check.

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What We Do

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MarTech Integration & Optimization

Unleash the full power of your marketing tech stack. We implement, integrate, and optimize your favorite automation tools so you can focus on the fun stuff.

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Interim Marketing Support

Whether you need a backup to fill in for an employee on leave, or you just need help executing campaigns, we’ve got you covered.

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Salesforce Development

Salesforce is the system of record for most companies. We help you use Salesforce strategically to automate the lead management process and give you the visibility you need.

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Training & Workshops

You’ve got the tools, now let’s make sure everyone knows how to use them. We offer in-person or virtual training on a variety of topics and tools.

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Funnel Architecture

Struggling to report on marketing’s contribution to revenue? We’ve developed a methodology to systematize your funnel so you can stop banging your head against the wall in Excel.

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Data Hygiene

Consistency is everything and your data is valuable. We offer data profiling, remediation, and management services, so you can confidently report on your results.

Sponge helps you prove Marketing’s contribution to pipeline and revenue.

From the Blog

6 Ways to Handle Those Pesky Spambot Clicks in Marketo

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How to Re-run Salesforce Lead Assignment Rules: Process Builder & Apex

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How to Manage GoToWebinar Simulated Live Events in Marketo

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With Sponge, you’re in good hands.

Our team has over 45 years of combined experience in marketing and sales operations. We’ve stood up marketing automation platforms, handled complex data migrations, experimented with different approaches, learned from our mistakes, and built a knowledge base to help you move fast and avoid common pitfalls.

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Jessica Sprinkel

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Allison Isett

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Todd Sprinkel

Solutions Architect
Sponge | Automating Marketing and Sales Operations

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Sponge | Automating Marketing and Sales Operations

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