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What We Do
MarTech Integration & Optimization
Unleash the full power of your marketing tech stack. We implement, integrate, and optimize your favorite automation tools so you can focus on the fun stuff.
Interim Marketing Support
Whether you need a backup to fill in for an employee on leave, or you just need help executing campaigns, we’ve got you covered.
Salesforce is the system of record for most companies. We help you use Salesforce strategically to automate the lead management process and give you the visibility you need.
Training & Workshops
You’ve got the tools, now let’s make sure everyone knows how to use them. We offer in-person or virtual training on a variety of topics and tools.
Struggling to report on marketing’s contribution to revenue? We’ve developed a methodology to systematize your funnel so you can stop banging your head against the wall in Excel.
Consistency is everything and your data is valuable. We offer data profiling, remediation, and management services, so you can confidently report on your results.
Sponge helps you prove Marketing’s contribution to pipeline and revenue.
"Sponge got us out of a bind when our Pardot migration failed with another agency. We were able to migrate two different platforms into a new Pardot instance - all integrated with Salesforce and ready to launch campaigns - in just under a month! Would recommend 100%."
"Working with Sponge has been fantastic -- from cleaning up our Marketo instance, to setting up program templates and helping us benchmark our marketing ops capabilities, it's been great to leverage their expertise. We’re looking forward to doing a workshop to improve our sales & marketing processes next month."
"It was amazing working with Sponge. They were the extra set of hands on our marketing team. They could scale marketing activities that would have taken us months to develop in a matter of weeks. I highly recommend them."
"Sponge trained us on the intricacies of Pardot -- we started using it on a daily basis. The overall experience was great. They were proactive and flexible."
"Sponge helped us get a grasp on our "mature" Marketo instance. Within a month or so, we knew this was our "forever" relationship, not just because there's so much to do, but because Sponge is our marketing ops team. We now have better dashboards, greater visibility into our programs, and everything finally works."
"We've had a lot of turnover on our team, and Sponge got everyone up to speed on how to use Pardot. They're super responsive, identified issues our technical team missed, and they're great to work with. I'd hire them any day of the week."
"I couldn’t have asked for a better team to work with! Sponge provided great solutions when optimizing and scrubbing our 5+ year old Marketo instance and implemented best practices where they were needed. Would highly recommend working with Sponge for all of your martech needs."
With Sponge, you’re in good hands.
Our team has over 45 years of combined experience in marketing and sales operations. We’ve stood up marketing automation platforms, handled complex data migrations, experimented with different approaches, learned from our mistakes, and built a knowledge base to help you move fast and avoid common pitfalls.