Move beyond random acts of marketing.

Sponge is a boutique marketing & revenue ops agency. We help you design smarter processes, elevate your team, get more from your tech stack, and move from chaos to predictable revenue.

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We are experts in:

What we do

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Solve tough problems

Get out of maintenance mode. We tackle weekly sprints for your grittiest and most confounding automation problems, so everything *finally* works.

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Remodel your tech stack

We implement, integrate, and optimize sophisticated martech tools, so you can automate complex processes and focus on growing.

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Drive pipeline

Whether it’s nurture programs, webinars, emails, BDRs playbooks, or landing pages, Sponge builds lean demand gen campaigns that consistently deliver revenue.

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Prove Marketing’s contribution

We build the KPIs, reports, dashboards, and custom attribution models that durably demonstrate your campaigns' (and team's) contributions.

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Work every lead

Stop ghosting leads. We track leads through your funnel (and see how quickly Sales works them).

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Build trust

We facilitate the hard conversations between Sales and Marketing, so you can share goals, carve out roles and responsibilities, and work from the same playbook.

Trusted by growing businesses big and small.

From the blog

How to Prepare for a Salesforce Marketing Cloud Implementation

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How to Measure Lead Follow-Up Beyond First Touch

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It’s Been a Weird Year, Yes?

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Takeaways from MOps-Apalooza 2023 (+ My Slides)

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How to Reengage Inactive Contacts with Nurture Emails

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table showing demand gen marketing skills by company maturity

Must-Have Demand Gen Marketing Skills

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Sponge's innovative and experienced team

Our innovative (and proven) strategies will elevate your team and get the best out of your tech stack.

Jessica Sprinkel

Jessica Sprinkel

CEO
Allison Isett

Allison Isett

COO
Shelby Dawirs

Shelby Dawirs

Head of Demand Gen
Chelsea Larson

Chelsea Larson

Head of Revenue Ops
Todd Sprinkel

Todd Sprinkel

Principal Solution Architect
Jen Senwoo

Jen Senwoo

Director, Demand Gen
Mina Sharif

Mina Sharif

Manager, Marketing Ops
Carly Grudzien

Carly Grudzien

Manager, Digital Marketing

Kelsey Duarte

Campaign Ops Specialist
Sponge | Marketing and Revenue Ops

Get a System Audit

Whether you inherited a new instance or just want a second opinion, we'll dive in and benchmark your tech stack.

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Sponge | Marketing and Revenue Ops

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