Move beyond random acts of marketing.

Sponge is a team of marketing and sales ops experts. We help you make better use of your tech stack, implement smarter processes, execute valuable campaigns, and deliver revenue.

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What We Do

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MarTech Integration & Optimization

Unleash the full power of your marketing tech stack. We implement, integrate, and optimize your favorite automation tools so you can escape the backlog.

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Automated Campaign Attribution

The more sophisticated your marketing, the harder it is to attribute what’s working. We implement custom attribution models to understand which channels and campaigns drive revenue.

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Salesforce Development

Salesforce is the system of record for most companies. We help you use Salesforce strategically to automate the lead management process and give you the visibility you need.

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Demand Generation

Whether it’s nurture programs, webinars, emails, events, or landing pages, Sponge builds demand gen campaign strategies that drives revenue.

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Lead Scoring and Lifecycle

Stop banging your head against the wall in Excel. We’ve developed a methodology to track leads through your funnel (and see how quickly Sales works them).

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Reporting

Struggling with the quarterly board slides? We help you demonstrate your contribution to revenue with Marketing and Sales dashboards.

Trusted by growing businesses big and small.

From the Blog

3 Marketo “Gotchas” I Learned the Hard Way

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How to Create a Custom Sync Between Salesforce and Marketo

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Q4 Is Just Around the Corner

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What to Expect from Part-Time Marketing Operations Headcount

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My Rolodex of Marketing Consultants, Freelancers, and Agencies

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Template: UTM Builder Spreadsheet

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Innovative and experienced

Sponge is a boutique agency with over 50 years of combined experience in marketing and sales operations. We’ve helped companies generate $300M+ in revenue, and our innovative ideas will help you move fast and avoid common pitfalls.

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Jessica Sprinkel

CEO
Headshot of Allison Isett

Allison Isett

COO
Headshot of Todd Sprinkel

Todd Sprinkel

Solutions Architect
Headshot of Shelby Dawirs

Shelby Dawirs

Marketing Consultant
Headshot of Carly Grudzien

Carly Grudzien

Marketing Specialist
Sponge | Marketing and Sales Ops Consultants

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Sponge | Marketing and Sales Ops Consultants

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