Move beyond random acts of marketing.

Sponge is a boutique marketing operations agency. We help you design smarter processes, elevate your team, get more from your tech stack, and move from chaos to predictable revenue.

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We are experts in:

What We Do

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Build Trust

We facilitate the hard conversations between Sales and Marketing, so you can share goals, carve out roles and responsibilities, and work from the same playbook.

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Solve Tough Problems

Get out of maintenance mode. We tackle weekly sprints for your grittiest and most confounding automation problems, so everything *finally* works.

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Prove Marketing’s Contribution

We build the KPIs, reports, dashboards, and custom attribution models that durably demonstrate your campaign's (and team's) contribution.

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Drive Pipeline

Whether it’s nurture programs, webinars, emails, BDRs playbooks, or landing pages, Sponge builds lean demand gen campaigns that consistently deliver revenue.

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Remodel Your Tech Stack

We implement, integrate, and optimize sophisticated martech tools, so you can automate complex processes and focus on growing.

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Work Every Lead

Stop ghosting leads. We’ve developed a methodology to track leads through your funnel (and see how quickly Sales works them).

Trusted by growing businesses big and small.

From the Blog

How to: Convert Salesforce Process Builders to Flows

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Inspo: Marketing Ops Salesforce Dashboard

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How to: Use Global Marketo Forms with Unique Thank You Pages

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Is Bizible… Worth It?

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Rethinking the ABM Sales Funnel

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The Pandemic Was Actually Good for Our Work Culture

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Innovative and experienced

Sponge is a boutique marketing operations agency with 110+ years of experience. We help companies consistently generate millions in revenue. Our innovative (but proven) strategies will elevate your team and get the best out of your tech stack.

Jessica Sprinkel

Jessica Sprinkel

CEO
Allison Isett

Allison Isett

COO
Shelby Dawirs

Shelby Dawirs

Head of Demand Gen
Christine Selvaggio

Christine Selvaggio

Head of Revenue Ops
Todd Sprinkel

Todd Sprinkel

Principal Solution Architect
Jen Senwoo

Jen Senwoo

Director, Demand Gen
Chelsea Larson

Chelsea Larson

Director, Marketing Ops
Mina Sharif

Mina Sharif

Manager, Marketing Ops
Carly Grudzien

Carly Grudzien

Manager, Digital Marketing
JD Desfosses

John Desfosses

Manager, Revenue Ops
Sponge | Marketing Operations

Get a System Audit

Whether you inherited a new instance or just want a second opinion, we'll dive in and benchmark your tech stack.

Sponge | Marketing Operations

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