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What We Do
MarTech Integration & Optimization
Unleash the full power of your marketing tech stack. We implement, integrate, and optimize your favorite automation tools so you can escape the backlog.
Automated Campaign Attribution
The more sophisticated your marketing, the harder it is to attribute what’s working. We implement custom attribution models to understand which channels and campaigns drive revenue.
Salesforce is the system of record for most companies. We help you use Salesforce strategically to automate the lead management process and give you the visibility you need.
Whether it’s nurture programs, webinars, emails, events, or landing pages, Sponge builds demand gen campaign strategies that drives revenue.
Lead Scoring and Lifecycle
Stop banging your head against the wall in Excel. We’ve developed a methodology to track leads through your funnel (and see how quickly Sales works them).
Struggling with the quarterly board slides? We help you demonstrate your contribution to revenue with Marketing and Sales dashboards.
Trusted by growing businesses big and small.
"Sponge advanced our marketing operations more in 3 months than we accomplished on our own in the prior many years. They understood our needs and had the expertise to translate those needs into practice."
"Sponge is the extra set of hands on our marketing team. They can scale marketing activities that would take us months to develop in a matter of weeks. I highly recommend them."
"I inherited a tech stack that wasn't fully implemented. None of the tools talked to each other, and the cleanup was overwhelming. Sponge helped me clean our data, build reports, and implement an attribution model. I've worked with Sponge a few times and I completely trust them."
"After Sponge built our custom Funnel Dashboard in Salesforce, I saved countless hours every month trying to see which specific campaigns drove MQLs and Opps, or how quickly contacts moved from stage to stage. Now I know which campaigns drive opps with one click."
"Within a month or so, we knew this was our "forever" relationship, not just because there's so much to do, but because Sponge is our marketing ops team. We now have better dashboards, greater visibility into our programs, and everything finally works."
"Sponge is super responsive, identified issues our technical team missed, and they're great to work with. I'd hire them any day of the week."
"I couldn’t have asked for a better team to work with! Sponge provided great solutions when optimizing and scrubbing our 5+ year old Marketo instance and implemented best practices. I highly recommend working with Sponge for all of your martech needs."
"Our landing pages were holding us back. Sponge implemented progressive profiling, integrated video, created tokens to personalize content, and routed personas into specific nurture streams. The result was beautiful and functional."
"Sponge helped get our webinar program standing. Six months later, we're still finding their work so valuable. Sponge is at the very top of my list for contractors I want to work with."
From the Blog
Innovative and experienced
Sponge is a boutique agency with over 50 years of combined experience in marketing and sales operations. We’ve helped companies generate $300M+ in revenue, and our innovative ideas will help you move fast and avoid common pitfalls.