All the Marketo Measure/Bizible Fields in Salesforce

Installing the Marketo Measure (AKA Bizible) package in Salesforce?  Turns out there are 226 fields you’ll create inside Salesforce Leads, Contacts, Cases, Accounts, Opportunities, Campaigns, Campaign Members, Tasks, and Events.  Plus the Bizible Touchpoint Object, Bizible Attribution Object, and Bizible Person.  And I couldn’t find them documented anywhere! 🤯 Here they all are, including API names and their read/write permissions.

>> Related: The Guide to Bizible Reports and Dashboards in Salesforce <<

A quick note on Salesforce User and Field Permissions for Marketo Measure

Before installing, make sure you create a new unique user license for the Marketo Measure connected user. If you don’t create a unique/new user, you can use an existing integrations user or a Salesforce Administrator license.

But!  This must be a standard user and cannot be a Salesforce Platform Integration/System User. This is because Salesforce doesn’t allow System Users to have access to the View/Edit Converted Leads checkbox.

Then enable these permission sets across the standard SFDC objects:

• Bizible Administrator
• View and Edit Converted Leads
• Check the “Marketing User” checkbox

Custom fields also need read permissions if you want to include them in the Marketo Measure configuration.  This would be custom stages, segmentation, etc.

The 226 Marketo Measure Fields in Salesforce

Lead Fields

Contact Object

Case Object

Account Object

Opportunity Object

Campaign Object

Campaign Member

Task Object

Event Object

Bizible Touchpoint Object Fields

Bizible Attribution Object Fields

Bizible Person

Header image from giphy