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marketing ops emergency kit

The Marketing Ops Emergency Kit: 7 Must-Have Tools for Every Ops Pro

There are two types of panic in marketing ops: The “Why isn’t the email going out?” kind The “The board meeting is in 15 minutes and we need pipeline numbers by segment” kind Both are …

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lead routing best practices

Lead Routing Isn’t Set-and-Forget: 5 Steps to Keep Leads Moving

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Office Scripts Excel automation

Office Scripts: A Smarter Way to Automate Excel Tasks

Marketo campaign prioritization

How to: Fix Marketo Campaign Prioritization Issues and Avoid Sync Errors

AI integration strategy for organizations

How to: Build a Successful AI Integration Strategy for Your Organization

lead routing strategy

Why Your Lead Routing Strategy Is Broken — and How to Fix It

Best email validation tools for Marketo

Best Email Validation Tools for Marketo: A Hands-On Comparison

Google Ads Salesforce conversion tracking integration

How to: Google Ads Salesforce Conversion Tracking Integration

high-impact b2b chatbot

[Part 2] The Marketer’s Guide to a High-Impact B2B Chatbot

B2B chatbot guide

[Part 1] The B2B Marketer’s Guide to Building a High-Impact Chatbot

Hiring a Marketing Operations professional

7 Must-Have Traits to Look for When Hiring a Marketing Operations Professional