From AI to Alignment: Insights from the RevOpsAF 2025 Conference

RevOps, at its core, aligns people, processes, and data across sales, marketing, and customer success to drive revenue and efficiency. This year’s RevOpsAF 2025 Conference in New Orleans focused on collaboration among data, operations, and technology leaders, highlighting new AI tech. 

Content covered included the rise of AI, the strategic difference between RevOps and traditional operations roles, plus a networking room where vendors showcased innovative technology.

Todd and I attended, and we both valued the peer connections, networking, and the increasing recognition of RevOps as a primary business function. Todd also spoke on a panel session, “Why You Should Pay More Attention to MOPs Today,” which you can watch here. 

The Keynote, presented by Ryan Westwood, CEO at Fullcast, highlighted that revenue operations as a role provides a high-level strategic view that focuses on aligning revenue-generating activities with business goals. Both RevOps as a function and AI (when done well) sit at the intersection of people, process, and data.

Todd’s session, ‘Why You Need to Pay More Attention to MOPs Today’, followed the Keynote and included perspectives from RevOps experts. They discussed why MOPs is critical to RevOps and how better alignment can drive revenue growth. Revenue Operations should play a more significant role in supporting marketing’s evolving function in revenue generation.

RevOps Hot Topics: AI. ALL things AI. 

There were several sessions with great content, focusing on AI. RevOps and effective AI, when combined, optimize AI’s potential to enhance data analysis; however, it is a necessity to have human oversight due to AI’s limitations.

Use AI to give your team superpowers – taking an entire quarter for complex data analysis is too slow, so let AI help you, but beware, you need to train it to be just as pedantic as you are. It needs to know details about your business, how you refer to specific terms, your fiscal year, etc.

AI is bad at some things—always use your brain as oversight, for example, AI is especially bad at counting, time, and being consistent every time. It tends to hallucinate or just be unsure of what you mean if you aren’t specific in your AI prompts.

>>Related: My Top 5 MOPs Opinions I will Die on This Hill to Defend<<

RevOps Collaboration

The conference featured lighter moments, for example, the first morning kicked off with a gospel serenade during breakfast before the Keynote started. The last day ended with a band line parade into the French Quarter for some RevOps Karaoke. It was fun activities like this that helped emphasize collaboration.

Peter Kirk had the best joke of the conference, talking about 401 (k) plans offered by Sauron for his orc army, which might be a good signal that he’s looking to hire. ABC is “Always Be Collaborating.”

I felt a strong sense of belonging among like-minded professionals at the conference. After a year of virtual events, being in the company of business-savvy individuals with similar or adjacent expertise was invigorating.

If you work in operations, especially in a Revenue operations role, you know there can sometimes be a firefight. When you understand the core purpose of a RevOps position, the firefights don’t seem so bad. Christine Maxey put it best: “When you work in an organization where executives get the value of your role and what you bring to the table, you don’t even feel as bad about doing the firefighting. Because you know it’s just part of it, not “it.”

Hearing about others’ successes was particularly inspiring. It’s clear that revenue operations is no longer a well-kept secret, and our responsibility as a tight collaborative community is to continue educating those who may not fully grasp its importance.