Resources

Ebooks

The Making of a Marketing Unicorn

The Modern Marketer’s Guide to Annual Planning

Templates

Google Analytics Audit Template

Marketing Platform Scorecard

Coded Marketo Email Template

UTM Builder Spreadsheet

Buyers Journey Content Map

Annual Marketing Budget

Conference Budget and Signage Grid

Marketing Opp-LeadGen Plan Template

BDR Activity Report Template

Social Media Content Calendar

Tools

Marketo Cheat Sheet: List of Tokens

Video Tutorials

Video Tutorials

[Tutorial] How to dynamically require fields using Salesforce Dynamic Forms

Video Tutorials

Checklist: How to Test and QA an Email

Video Tutorials

How to run A/B tests (AKA split tests), plus 40 test ideas

Video Tutorials

Comparing Marketo, Unbounce, HubSpot, Knak and Leadpages

Video Tutorials

How to build a scrappy B2B marketing campaign

Video Tutorials

How to plan a better B2B webinar

Video Tutorials

How to create and negotiate a Marketing budget using modeling

Video Tutorials

Should You Use a Salesforce Contact-Only Model?

Video Tutorials

Tips (and our Dashboard) for Managing BDR Lead Follow-Up

Video Tutorials

How to Implement Marketo Measure (AKA Bizible)

Video Tutorials

How to Measure Lead Management SLAs in Salesforce

Video Tutorials

How to Build a Marketo Email Program Template