Practical, real-world training for modern marketing ops
Build confidence inside complex marketing automation platforms with training designed by the same experts who implement them every day.
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Training built for how marketers actually work.
Sponge University gives marketing and operations teams quick, self-paced learning that actually moves the needle. Our mini-guided videos deliver best-practice playbooks, tool-specific training, ready-to-use planning templates, and revenue growth strategies—so teams can build real technical skills and sharper business acumen without slowing down or blowing the budget.
Why Learn With Sponge University?
Flagship Course
Marketo 101 - On-Demand
Practical Marketo Training for RevOps & Marketing Ops
Learn the fundamentals of Marketo at your own pace.
Get On-Demand AccessWho this course is for
New Marketo admins or accidental Marketo owners
RevOps / Marketing Ops professionals supporting demand gen teams
Marketers transitioning into technical ops roles
What You'll Learn
How Marketo is structured (programs, channels, assets)
Best practices for building emails, forms, and landing pages
Common mistakes — and how to avoid them
Frequently asked questions
What is Sponge University?
Sponge University offers fast, self-paced marketing operations training that builds real technical skills and business confidence—without slowing teams down or exceeding the budget.
What other future courses are planned?
We have several courses planned, including both live and on-demand offerings across marketing, demand gen, and marketing operations. If there’s a specific topic you’d like to see—or a course you’d want to be part of—email us at hello@sponge.io.
Who are these courses for?
Marketing Operations professionals, revenue Operations teams, Demand Gen & Lifecycle marketers, Anyone new to — or self-taught in — Marketo.
Do I need prior experience?
Not necessarily. Our marketing ops training courses are designed to be accessible for beginners while still delivering practical value for more experienced professionals. We focus on clear explanations, real-world examples, and hands-on workflows so you can follow along regardless of your starting point.
Trusted by growing businesses big and small.
My entire Thursday used to be dedicated to reporting, with our new Tableau Dashboards built by Sponge, I have my Thursdays back!
You all are some of the brightest minds and most enjoyable people that I’ve had the opportunity to work with over my 4 years at Corpay. Thank you for everything you put into our partnership. I sincerely respect and appreciate you all.
They are truly stellar partners, nimble and curious, with a knack for quickly understanding niche markets and personas.
Within a month or so, we knew this was a ‘forever’ relationship, not just because there’s so much to do, but because Sponge is our marketing ops team. We now have better dashboards, greater visibility into our programs, and everything finally works.
Sponge is amazing. They gave our growth initiatives immediate scale, capacity, sophistication, creativity, and impact. I couldn’t imagine a more thoughtful agency.
Sponge is the extra set of hands on our marketing team. They can scale marketing activities that would take us months to develop in a matter of weeks. I highly recommend them.
With a lean marketing team, Sponge stepped in as a true marketing ops partner—owning Marketo, improving lead scoring and routing, and collaborating closely with our Salesforce Admin. They were proactive, collaborative, and felt more like a trusted teammate than an agency.
Sponge is super responsive, identified issues our technical team missed, and they’re great to work with. I’d hire them any day of the week.
During our rapid Marketo implementation, Sponge helped ensure our early automation choices would continue scaling, and we were able to run our first campaign within 6 weeks.
Sponge is my go-to-resource for high touch, high reward digital marketing and martech stack solutions. Professional and consistent, their team delivers.
I’ve worked with Sponge across three companies, in both sales ops and marketing. When I take on a new integration or process, their experience and expertise help us reach our goals. And they’re responsive, reliable, and fun to work with.
Our landing pages were holding us back. Sponge implemented progressive profiling, integrated video, created tokens to personalize content, and routed personas into specific nurture streams. The result was beautiful and functional.
Bringing on Sponge is the best investment I’ve made. They are leading our automation evolution through their practical knowledge, responsiveness, and ability to seamlessly integrate with my team and our platforms.
With Sponge’s custom Salesforce Funnel Dashboard, I save countless hours every month trying to see which specific campaigns drove MQLs and Opps, or how quickly contacts moved from stage to stage. Now I know which campaigns drive opps with one click.
Sponge is our go-to partner for MAP architecture and integrations. They can tackle any challenge we throw them, and they always meet their deadlines.
Sponge advanced our marketing operations more in 3 months than we accomplished on our own over many years.
Sponge is the most talented group of Marketers I’ve ever worked with.
Sponge is a great partner and provide elite digital marketing expertise to our demand gen campaigns. They’re comprehensive, thoughtful, efficient, practical, and result-oriented.
Sponge is a major part of our rapidly-growing business. They’re true partners, professional in every way, quick to respond, and a pleasure to work with! I highly recommend them.
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