| Field |
Description |
Marketo Docs |
| Marketing Suspend |
This field is set by the user for placing people on a temporary unsubscribe. People can only attain this status if they are manually changed or a change data value flow step is utilized. |
Link |
| Unsubscribe |
This is used on the standard unsubscribe page. If a person checks this box, or clicks the unsubscribe link in an email, they will no longer receive marketing emails. They will, however, receive operational emails. |
Link |
| Email Suspended |
This status blocks a person from mailings for 24 hours after a hard bounce occurs. After 24 hours, the person will become mailable again. |
Link |
| Email Suspended Cause |
There can be many reasons for email suspended. This field tries to explain the cause. |
Link |
| Blocklisted |
Use this for people like competitors. Anyone you want receiving no emails””operational, marketing, etc. They get nothing! |
Link |
| Email Invalid |
Set to True when a certain type of hard bounce occurs. |
Link |
| Email Invalid Reason |
The reason for the hard bounce. |
Link |
| Original Source Type |
The location a person or website visitor was first discovered (Example: List Import, Web Page Visit) |
Link |
| Original Source Info |
Specifics about that location (Example: Name of the list, URL of the web page) |
Link |
| Original Search Engine |
If applicable, the search engine that referred the person to the original entry source |
Link |
| Original Search Phrase |
If applicable, the search term used that referred the person to the original entry source |
Link |
| Original Referrer |
URL that hosted the original entry source |
Link |
| Registration Source Type |
The location an activity first became a person (Example: List Import, Web Page Visit) |
Link |
| Registration Source Info |
Specifics about that location (Example: Name of the list, URL of the web page) |
Link |
| Anonymous IP |
Indicates the IP address of a person |
Link |
| Inferred Company |
Marketo’s best guess (based on IP) of the person’s company |
Link |
| Inferred City |
Marketo’s best guess (based on IP) of the person’s city |
Link |
| Inferred State Region |
Marketo’s best guess (based on IP) of the person’s state or region |
Link |
| Inferred Postal Code |
Marketo’s best guess (based on IP) of the person’s postal code |
Link |
| Inferred Country |
Marketo’s best guess (based on IP) of the person’s country |
Link |
| Inferred Metropolitan Area |
Marketo’s best guess (based on IP) of the person’s metropolitan area |
Link |
| Inferred Phone Area Code |
Marketo’s best guess (based on IP) of the person’s area code |
Link |
