Practical, real-world training for modern marketing ops
Build confidence inside complex marketing automation platforms with training designed by the same experts who implement them every day.
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Training built for how marketers actually work.
Sponge University gives marketing and operations teams quick, self-paced learning that actually moves the needle. Our mini-guided videos deliver best-practice playbooks, tool-specific training, ready-to-use planning templates, and revenue growth strategies—so teams can build real technical skills and sharper business acumen without slowing down or blowing the budget.
Why Learn With Sponge University?
Flagship Course
Marketo 101 - On-Demand
Practical Marketo Training for RevOps & Marketing Ops
Learn the fundamentals of Marketo at your own pace.
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Who this course is for
New Marketo admins or accidental Marketo owners
RevOps / Marketing Ops professionals supporting demand gen teams
Marketers transitioning into technical ops roles
What You'll Learn
How Marketo is structured (programs, channels, assets)
Best practices for building emails, forms, and landing pages
Common mistakes — and how to avoid them
Frequently asked questions
What is Sponge University?
Sponge University offers fast, self-paced marketing operations training that builds real technical skills and business confidence—without slowing teams down or exceeding the budget.
What other future courses are planned?
We have several courses planned, including both live and on-demand offerings across marketing, demand gen, and marketing operations. If there’s a specific topic you’d like to see—or a course you’d want to be part of—email us at hello@sponge.io.
Who are these courses for?
Marketing Operations professionals, revenue Operations teams, Demand Gen & Lifecycle marketers, Anyone new to — or self-taught in — Marketo.
Do I need prior experience?
Not necessarily. Our marketing ops training courses are designed to be accessible for beginners while still delivering practical value for more experienced professionals. We focus on clear explanations, real-world examples, and hands-on workflows so you can follow along regardless of your starting point.
Trusted by growing businesses big and small.
“With a lean marketing team at Dizzion, Sponge stepped in as a true marketing ops partner — owning Marketo, improving lead scoring and routing, and collaborating closely with Salesforce. They were proactive, communicative, and felt more like a trusted teammate than an agency.”
“Sponge is my go-to-resource for high touch, high reward digital marketing and martech stack solutions. Professional and consistent, their team delivers.”
“Sponge is a great partner and provide elite digital marketing expertise to our demand gen campaigns. They’re comprehensive, thoughtful, efficient, practical, and result-oriented.
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