Social media is a core component of any inbound marketing strategy, but it’s often challenging to draw a straight line from social activity to actual conversions, let alone sales pipeline and revenue. LinkedIn, Twitter, and Facebook have all been very vocal about their products for business as they struggle to monetize their offerings, but do these products actually work for B2B marketers?
“These leads suck. We need 100 qualified opportunities with the right people who are ready to buy this quarter or else we won’t hit the number. What are you going to do about it?”
Whether you’re new to marketing or an industry veteran, chances are you’ve had this conversation before.
I’ve been talking to a lot of marketers lately, and they all seem to have one thing in common – they could really use a bigger marketing budget. And yet while most marketers agree they’re strapped for funds, there seems to be this resignation that it is what it is, and there’s really nothing they can do about it.
I’m not one of those people who set out to build a software company. I don’t know how to code, I don’t have experience in venture capital, and I cringed during my McKinsey interviews because I definitely don’t feel the need to prove I’m the smartest person in the room.
In this post, I’ll go over how to create a marketing budget and track expenses throughout the year. Managing a budget requires discipline and easy access to the right information, so I’ve created this handy Marketing Budget Excel Template to make life easier. Basically I’ve spent hours creating formulas, formatting cells, and tinkering with design so you don’t have to! If you decide to use it, definitely let me know how it works for you and what you would change – spreadsheets are living documents and I like leveraging other people’s ideas to make them better.