How was Q1?

After a wave of Big Tech layoffs and worries of a recession, we’re seeing a little chaos in the mid-market: quietly slimming down headcount, running extremely lean, and hunting for M&A. It feels a lot like 2020. Luckily this time we have the benefit of hindsight, and we know the companies that best weather uncertain times are the ones that focus on revenue-generating fundamentals:

Sales Ops – Stop Ghosting Leads

visualization of Funnel conversion benchmarks

When you have your Q1 funnel conversion rates, you may wonder, “Are these rates… good?” These are the B2B funnel conversion benchmarks we expect.

Marketing Ops – Remodel Your Tech Stack

When it comes to email deliverability, an ounce of prevention is truly worth a pound of cure. In this tutorial, learn a dozen ways to protect and improve deliverability.

Demand Gen – Drive Pipeline

Webinars are tried-and-true for B2B demand gen, but they’re complicated! Here’s how to plan a webinar, including realistic timelines, rethinking the stale format, and repackaging them. | Marketing and Revenue Ops

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Whether you inherited a new instance or just want a second opinion, we'll dive in and benchmark your tech stack.

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