Tutorials

[Template] How to Create a Better Lead Scoring Model

Marketing + Sales

Lead Gen model Plan

[Template] How to Use a Marketing Demand Gen Model to Forecast Leads, Opps, and Revenue

a periodic table of martech software

The Marketing Attribution Playbook

How to Use Process Builder to Stamp UTM Parameters in Salesforce

How to: Capture URL Parameters in Marketo with Cookies

How to Seamlessly Use Unbounce LPs with Marketo (and Get Rid of their Broken “Integration”)

[Template] Write Marketing Automation Platform User Stories

Marketing + Sales

How to: Integrate FeedOtter in Pardot to Automate Blog Newsletters

Client Projects

How to: Measure Event ROI in Salesforce

workflow for a custom Salesforce Funnel History Object

How to Use a Salesforce Funnel History Custom Object

sample disorganized marketo folder structure

How to Structure Marketo Folders and Standardize Naming Conventions

Email Marketing

Marketo Email Program Template Tutorial

How to Build an Email Program Template in Marketo

Email Marketing