On this week’s podcast, I spoke with Meaghan Amato, the Director of Marketing Operations at TraceLink.
Meaghan’s path into marketing ops wasn’t linear—she started in engineering, then psychology, before a marketing internship sparked both her analytical and creative sides. Today, she manages a team of five and has built a MOPS Center of Excellence in India.
Her story is a great example of marketing operations leadership in action, especially in a global and remote environment.
Maintaining Team Culture Across Continents
Managing a team spread across multiple time zones comes with unique challenges. Meaghan shared how she keeps her team connected and motivated:
- Weekly virtual check-ins to keep everyone aligned.
- Celebrating wins, both big and small, to maintain morale.
- Using asynchronous tools to respect local schedules while keeping momentum.
Onboarding and Interviewing Remotely
Hiring during a pandemic means adapting traditional processes. Meaghan discussed:
- The awkwardness and learning curve of Zoom interviews.
- How structured onboarding helps new team members understand expectations quickly.
- Leveraging project milestones to anchor employees and prevent one-off requests from derailing productivity.
Coping with Work-Life Balance (and Childcare)
The “honeymoon period” of remote work may be over, and many MOPs professionals are now balancing career and childcare simultaneously. Meaghan offered tips for staying sane:
- Set clear boundaries between work hours and personal time.
- Use tools like Qustodio to help manage kids’ screen time, giving parents more focus during work hours.
- Break tasks into manageable chunks to prevent burnout.
Why This Matters
Marketing operations is mission-critical to scaling and aligning teams. Strong leadership in MOPS ensures processes run smoothly, pipelines stay healthy, and teams can execute without chaos. Meaghan’s approach shows that with the right structure, even globally distributed teams can thrive.
Resources:
- Qustodio – an app that helps parents monitor what kids are doing online, from Youtube views to Google searches.
- Screencastify – a Chrome extension for recording screenshare videos.
