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Comparing Marketo versus Oracle Eloqua

Comparing Marketo versus Eloqua?  Here are their quirks, limitations, and blockbuster features. >> Related: 11 Lessons Learned Buying MarTech Software << Where Marketo is better than Eloqua Feature Eloqua Rating Eloqua Detail Marketo Rating Marketo …

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How to: Associate Munchkin Activity with a Non-Marketo Form Using FlowBoost

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Google Analytics Settings Screenshot

How to: Attribute Traffic from SalesLoft (Because Reps Def Aren’t Using UTMs)

Attribution

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Comparing Marketo, Unbounce, HubSpot, Knak and Leadpages

Content Marketing

Template: How to Audit your Google Analytics Account

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Template: How to Set Up Google Analytics Goals that Mean Something

Reporting

Playbook: A Smarter Google Analytics Strategy

Reporting

How to: Improve Your Email Sender Reputation

Deliverability

Checklist: How to Test and QA an Email

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What the %$#! is SFDC Lead Source vs. Lead Source Detail vs. Campaign Source?

Attribution

Inspo: The Best B2B Email Preference Centers

Client Projects
Marketo Segments vs. Smart Lists

When to Use Marketo Segments versus Smart Lists

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