Marketing + Sales

Tips for Hiring BDRs

Tips for Building an In-House BDR Team

Rethinking the ABM Sales Funnel

Inspo: Our Favorite Salesforce Dashboards

How to: Track Target Accounts Visiting the Website with Marketo

visualization of Funnel conversion benchmarks

Benchmarks for B2B Funnel Conversion Rates

It’s Time to Abandon TQL and SAL in Your Lead Funnel

How to: Build an MQL SLA Alert in Salesforce

[Checklist] How to Test Lead Scoring

Marketing + Sales

[Template] How to Create a Better Lead Scoring Model

Marketing + Sales

[Template] Write Marketing Automation Platform User Stories

Marketing + Sales

Driving Sales and Marketing Alignment During Planning

Marketing + Sales