Shoot, all of a sudden the end is in sight for the longest year ever. Hope you’re hanging in there — doing good work, staying sane with virtual school, and finding moments of joy.
This year has been a forced pause for many teams, but there’s so much upside in getting back to basics. While we’ve been busy with Marketo cleanups and other operational work, the projects I love most are the ones helping teams solve foundational issues between Sales and Marketing. Aligning these functions properly is the fastest way to turn things around in the final months of the year and set yourself up for a strong 2021.
If you’re in the same spot, I hope you’re proud to be fixing something that needs fixing so your team can win!
Why Sales and Marketing Alignment Matters
Misalignment costs time, money, and opportunity. When Marketing and Sales aren’t on the same page:
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Leads fall through the cracks.
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Campaigns underperform despite strong execution.
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Forecasting and pipeline visibility get messy.
Focusing on alignment ensures everyone is working toward the same goals, following the same definitions, and making decisions based on accurate data.
What we’re digging…
- You can create custom Types for Interesting Moments!? #learnsomethingeveryday
- Shelby is donating a kidney… to a stranger – because the wait time for a kidney is 5-7 years, which is about the same as life expectancy on dialysis.
- We thought WFH meant we’d finally be warm, but turns out our houses are just as cold. We’re stocking up on these house coats now (in pink obviously).
Image via Giphy.
