Marketing Ops
Implement and enhance sophisticated martech.
Fractional system administration and campaign operations support
Implement new tools and optimize your existing tech stack
Scalable automation, workflow architecture and AI prompt engineering
Pipeline measurement, attribution, and performance reporting
Speed-to-lead benchmarking, optimization, and automation
8 Lead Management Process Samples
Fractional vs Full-Time MOPs Admins
The campaigns we built with Sponge.io were the best l've ever done. Sponge.io is responsive, creative, innovative, and punch well above their weight.
Sponge.io is a great partner and provides elite marketing expertise to our demand gen campaigns.
From big ideas to painstaking details, our campaigns consistently deliver revenue.
Fractional Director of Marketing support to manage teams
ABM and demand generation strategy, execution, and content development
Scalable nurture programs, webinars, email campaigns, and BDR playbooks
Marketing audits, benchmarking, and performance optimization
Rapid website design and CRO optimization
How to Plan a Better Webinar
Why Product Launches Go Wrong
Sponge.io makes Salesforce and Dynamics finally work.
Fractional system administration and sales operations support
Optimize and/or re-architect CRM processes, workflows, and UX for various roles and responsibilities (e.g. AE, BDR, Customer Success, Professional Services, Finance)
Data hygiene, deduplication, and governance SOPs and automation
Automated lead assignment, SLAs, and lead management to optimize conversion and velocity
Comprehensive lead lifecycle dashboards & reporting via custom object snapshots
