After a wave of Big Tech layoffs and worries of a recession, we’re seeing a little chaos in the mid-market: quietly slimming down headcount, running extremely lean, and hunting for M&A. It feels a lot like 2020. Luckily this time we have the benefit of hindsight, and we know the companies that best weather uncertain times are the ones that focus on revenue-generating fundamentals:
Sales Ops – Stop Ghosting Leads
When you have your Q1 funnel conversion rates, you may wonder, “Are these rates… good?” These are the B2B funnel conversion benchmarks we expect.
Marketing Ops – Remodel Your Tech Stack
When it comes to email deliverability, an ounce of prevention is truly worth a pound of cure. In this tutorial, learn a dozen ways to protect and improve deliverability.
Demand Gen – Drive Pipeline
Webinars are tried-and-true for B2B demand gen, but they’re complicated! Here’s how to plan a webinar, including realistic timelines, rethinking the stale format, and repackaging them.
