After a wave of Big Tech layoffs and worries of a recession, we’re seeing a little chaos in the mid-market: quietly slimming down headcount, running extremely lean, and hunting for M&A. It feels a lot like 2020. but this time, we have hindsight. Companies that weather uncertain times best are the ones that focus on revenue-generating fundamentals. In this post, we’ll share B2B revenue operations best practices to keep your pipeline healthy, your tech stack efficient, and your campaigns driving results.
Sales Ops – Stop Ghosting Leads
Currently, many companies see a drop in responsiveness from Sales when leads pile up. This is a huge revenue risk.
When you have your Q1 funnel conversion rates, you may wonder, “Are these rates… good?”Âť These are the B2B funnel conversion benchmarks we expect.
>>Related: My Rolodex of Marketing Freelancers & Agencies<<
Marketing Ops – Remodel Your Tech Stack
Email deliverability issues, messy automations, and outdated integrations are common problems when teams are lean.
When it comes to email deliverability, an ounce of prevention is truly worth a pound of cure. In this tutorial, learn a dozen ways to protect and improve deliverability.
Demand Gen – Drive Pipeline
Webinars, gated content, and paid campaigns remain core for B2B demand generation—but execution matters.
Webinars are tried-and-true for B2B demand gen, but they’re complicated! Here’s how to plan a webinar, including realistic timelines, rethinking the stale format, and repackaging them.
